05Additional opportunities
Four routes worth considering for the rest of the year, beyond the deals already running.
Reach in-market households.
Layer trusted third-party segments over the deals already running, targeting by life stage, purchase intent and category affinity, using audience data from Experian, Acxiom and LiveRamp.
Incrementality testing at scale.
The Media.net and Fetch partnership enables consumer brands to reach verified, high-intent shoppers, using real purchase behaviour signals across premium inventory.
Measure what matters. Maximise what works.
A first-to-market, SSP-enabled measurement and attribution solution for the open web, fusing supply-side intelligence and dynamic traffic-shaping with real-time advertiser KPIs, so Spectrum can see and steer exactly what each dollar returns.
Enhanced search & audience solutions.
A first-of-its-kind partnership combining Media.net's Search & Performance Intelligence Engine with Experian's Data & Insights Graph, reaching consumers in 120 Mn+ U.S. households across the open web, on every screen and format.
RON: open up the full Media.net supply pool at the cost efficiencies the existing deals already earn, so reach can scale without the CPMs following it.