YTD Performance 2026

A year in sync with the open web.

How Spectrum ads connected to the open web in 2026 so far: what it bought, and how that measured across storefront and buy flow orders.

Total media spend
$3.5M
Year to date
Total impressions
1.32B
Delivered across the open web
Average CPM
$2.69
All paths
Average win rate
14.35%
Bids won of bids placed

01Total media spend, month by month

Spend ramped from a February start, peaked in April, and has held steady since. PMPs went live in March and continue to contribute to campaign objectives.

Total Media Spend
Open auction and PMP, by month

02PMP overview

Across our four Display and Video deal IDs backed by SearchSignals, we have driven $671.5K in spend. For Spectrum we leverage two SearchSignals segments: a broader segment targeting sports, entertainment, gamers and TV lovers, and a more niche segment focused on home movers, both in relevant contextual environments. Contextual Display contributes around 47% of overall spend, followed by Movers Display at around 36%.

All PMP deals · year to date

Total media spend$671.5K
Total impressions211.7M
Average CPM$3.17
Average win rate15.01%
Consistent supply optimisations have led to a decrease in both KPIs, with Storefront CPA at around $50 and Buy flow order CPA at around $2.5K for July.

Cost per acquisition, by channel

Display

JulyOverall
Store Front CPA$50.20$166.65
Buy Flow Order CPA$2,046.31$4,864.67

Video

JulyOverall
Store Front CPA$59.32$113.79
Buy Flow Order CPA$2,999.83$5,419.26

Cost per acquisition month by month, log scale

Select a deal
Highlight

Questions for Spectrum

?How are we performing compared to other partners?
?Are there any benchmarks for Store front & Buy flow order CPAs?

03Open auction overview

Open auction spend of $2.9M, flowing evenly through DV360 and Amazon DSP.

Open auction · year to date

Total media spend$2.9M
Total impressions1.11B
Average CPM$2.60
Average win rate14.00%
Format Split
Share of open auction delivery
DSP Split
Share of open auction spend

Questions for Spectrum

?Could you highlight how performance is on Open Auction?
?100% spend is on Web, are there any campaigns specific to app?
?Currently we have PMPs for DV360, are there any opportunities for A9?

04Top publishers

Where Spectrum demand connected most often this year. News, weather, entertainment and study sessions: everyday destinations for households that need a connection working before anything else does.

05Additional opportunities

Three routes worth considering for the rest of the year, beyond the four deals already running.

3P Audience Data

Reach high-intent audiences including Cirque du Soleil attendees, live entertainment fans, ticket purchasers, Las Vegas travellers and premium leisure seekers, using trusted audience segments from Experian, Acxiom and LiveRamp.

Fetch

The Media.net and Fetch partnership enables consumer brands to reach verified, high-intent shoppers at scale, using real purchase behaviour signals across premium inventory.

Media.net Experian

Media.net & Experian scale open web performance with enhanced search & audience solutions.

120 Mn+ U.S. households

A first-of-its-kind partnership that combines Media.net's Search & Performance Intelligence Engine with Experian's Data & Insights Graph, to help you understand and reach consumers across the open web, on every screen and format.

RON: open up the full Media.net supply pool at the cost efficiencies the existing deals already earn, so reach can scale without the CPMs following it.

06Download the report

The full year-to-date report as a PDF, with every chart and figure on this page, so the whole team stays in sync. Share it with the wider team or keep it for the next planning conversation.

PDF Media.net x Spectrum - Performance Report July 2026.pdf

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