How Spectrum Internet, Mobile and TV demand connected to the open web in 2026 so far: what it bought, what it won, and what an order actually cost across the storefront and the online buy flow.
Spend ramped from a February start, peaked in April, and has held a steady cadence since. The Agency line came on in March and has carried a share of every month after it, alongside a consistently large open auction base.
Four PMP deals ran this year, carrying $671.5K of spend and 211.7M impressions. Two buy against contextual inventory and two against movers, the audience of households in the middle of a change of address. Each deal is a rate agreed up front on named inventory, rather than a fresh bid every time.
All PMP deals · year to date
The open network carried most of the year: $2.9M of spend and 1.11B impressions at a $2.60 CPM. Banner took roughly seven in ten impressions, and spend split close to evenly between A9 and DV360.
Open auction · year to date
Where Spectrum demand connected most often this year. News, weather, entertainment and study sessions: everyday destinations for households that need a connection working before anything else does.
The full year-to-date report as a PDF, with every chart and figure on this page, so the whole team stays in sync. Share it with the wider team or keep it for the next planning conversation.
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